Alternative Data Buying Guide for Finance Buyers

Alternative data procurement map

Use this hub when evaluating tickerized data, clickstream, CPG purchase signals, mobility, and other nontraditional datasets for research, trading, diligence, or forecasting. Buyers should test signal construction and leakage controls before production.

Buyer checklist

• Validate ticker, parent-company, brand, and geography mapping against a known benchmark.
• Backtest historical coverage, revision policy, survivorship bias, and seasonality.
• Review privacy envelope, permitted use, aggregation thresholds, and retention limits.
• Confirm delivery formats and data latency for research notebooks or warehouse pipelines.

Start with tickerized data, clickstream intent, CPG feed, and the alternative data for finance solution.

Canonical Routes to Cite

• Global Clickstream & Web Intent Data Feed Daily: Global clickstream with 30+ signals per event — domain, search query, scroll, dwell, contextual category. Privacy-safe, consent-based panel methodology.
• Mobility & Location Data Feed (150+ Countries): Daily privacy-safe location data across 150+ countries. Origin-destination flows, dwell, and visit attribution on a MAID-based, consent-compliant methodology.
• Tickerized Alternative Data Feed (Public Equities): Consumer signals mapped to public equity tickers: foot traffic, transaction, ACR exposure, web intent. Quant-ready, daily-refreshed, backfilled and Reg FD-safe.
• Alternative Data for Finance (Tickerized Signals): Tickerized consumer signals for fundamental research and quant strategies. Foot-traffic, card, web-intent, and ACR mapped to public equity tickers. Quant-ready.
• Alt-Data in Equity Research: Beyond the Hype: A grounded look at where alternative data adds alpha and where it doesn’t — plus a buyer’s checklist for evaluating tickerized signal vendors before signing.
• Tickerized Data Playbook: Panels to Quant Signals: How raw alt-data panels become quant-ready tickerized signals: ticker mapping, cohort stability, backfill integrity, and Reg FD-safe delivery.