GSDSI's CPG Feed aggregates ~390M purchase signals per day from a panel of ~71.5M daily active users spanning grocery, household, health, and personal care categories. The feed powers market share analysis, brand switching studies, promotional lift measurement, and consumer segmentation for CPG brands, retailers, and financial analysts working with SKU-level resolution.
Key Features
Panel-based methodology
Weekly & monthly aggregations
Projection-ready weights
40+ CPG categories
Feed Specifications
Record scale: ~71.5M DAUs, ~390M purchase signals/day
GSDSI ships every feed with documented provenance, privacy-envelope representations (CCPA/CPRA + state-privacy-act compliance, CAN-SPAM + TCPA where applicable, FCRA-ineligible labeling for consumer-report-adjacent datasets), and delivery-method flexibility (flat-file, S3, SFTP, Snowflake share, or direct API via Octopus DaaS). Buyers typically run a paid pilot against a matched sample before committing to a production license — pilot scope, match-rate targets, and data-residency terms are defined per contract.
Typical buyer motions
Attach an evaluation sample to an existing internal dataset, measure match rate and signal lift versus current production data.
Run a deterministic deduplication + privacy-posture audit before any activation — GSDSI provides the provenance chain on request.
Stage delivery into a clean-room or data-warehouse share before production wiring — GSDSI supports Snowflake secure data share and AWS Data Exchange delivery patterns.
Define refresh SLA, breach-notification window, and deletion SLA explicitly in the commercial contract — GSDSI ships template language on request.