Question 1

How should I compare B2B coverage fairly?

Accepted Answer

Compare coverage inside your ICP: NAICS/SIC, company size, geography, and role/title coverage. Do not rely on global contact-count claims. Validate with a seed match and measure bounce/job-change decay.

Question 2

Does “intent data” mean the same thing across vendors?

Accepted Answer

No. Intent varies by source (clickstream panels, publisher co-ops, bidstream, form-fill networks) and by aggregation level. The right test is whether intent scores reduce false positives and predict pipeline movement for your motion.

Question 3

What should a bake-off include?

Accepted Answer

Run the same enrichment job across both: match-rate on your CRM, deliverability/bounce on a controlled send (if applicable), refresh cadence, field completeness for your scoring model, and commercial terms for scaled enrichment.

ZoomInfo bake-off: B2B coverage, freshness, intent