New-Mover signals, lifestyle and behavior flags, and international consumer data.
Since 2018
Privacy-safe enterprise data
VOSB & SDVOSB
U.S. Veteran-Owned, Service-Disabled
SCC Transfers
EU/UK/CH per privacy policy
GDPR · CCPA · CPRA
Consent-first data sourcing
Overview
A collection of specialized consumer segment files including New-Mover signals (consumers who recently relocated), lifestyle and behavior flags, and consumer behavior data covering international markets including China. These niche datasets power highly targeted campaigns and research applications.
Need an API key + JSON sample?
For technical evaluation, we can provide a sample payload, schema notes, and delivery options (S3/SFTP/Snowflake) aligned to your workflow.
A representative slice of the Specialized Segments schema. The data dictionary shared during evaluation lists every field with its type, nullability, join keys, and refresh cadence.
Field
What it contains
segment_id
Stable identifier for the specialized audience segment.
segment_name
Published name of the custom or prebuilt segment.
segment_category
Category such as new mover, lifestyle, international, or behavioral.
country_code
Country associated with the segment population.
recency_date
Most recent observation or refresh date supporting segment membership.
eligibility_flag
Indicator that the record meets the contracted segment and compliance rules.
How Specialized Segments Are Built
GSDSI's Specialized Segments are curated datasets built for specific, high-value targeting use cases that standard demographic or behavioral feeds do not cover well. New-Mover signals are compiled from USPS National Change of Address (NCOA) data, utility connection records, and real estate transaction filings to identify consumers who have recently relocated, a trigger event that drives outsized spending on home furnishings, insurance, banking, and local services. Lifestyle and behavior flags are built from permissioned interest and purchase-pattern signals and reviewed for compliance before release. We do not offer sensitive-category segments such as health-condition data. International consumer behavior data, including coverage of the Chinese market, is sourced through licensed panel partnerships and cross-border data exchange agreements.
Common Applications for Niche Audience Data
Home improvement retailers, moving companies, and local service providers use New-Mover data to reach consumers during the high-spend relocation window, when household brand preferences are most likely to shift. International market researchers use GSDSI's global consumer data to analyze purchasing patterns, brand preferences, and media consumption in emerging markets. Insurance carriers and financial services firms target New-Movers for policy acquisition and account opening campaigns, taking advantage of the natural policy-shopping behavior that accompanies a change of address.
How buyers diligence specialized audience segments
Specialized segments vary by use case, so diligence should happen at the segment level. Buyers should review source categories, sensitive-category rules, geographic scope, refresh cadence, and whether the audience is activation-safe.
Scope the exact segment definition, source categories, and permitted activation channels.
Review sensitive-category handling and jurisdictional exclusions.
Validate recency, audience size, and overlap against first-party suppression files.
Confirm whether delivery is prebuilt, custom modeled, or NDA-scoped for the buyer.
Frequently asked questions about Specialized Segments
What are Specialized Segments?▾
Specialized Segments are custom and pre-built audience files for use cases that do not fit a single standard feed, including new-mover signals, lifestyle and behavior flags, and international market segments.
Does GSDSI offer sensitive-category segments?▾
No. We do not offer sensitive-category segments such as health-condition data. Specialized Segments cover new-mover signals, lifestyle and behavior flags, and international market segments.
How are specialized audiences delivered?▾
Delivery depends on the segment and use case. Common formats include CSV, TXT, and XLS files, with SFTP or cloud-storage delivery. Activation-oriented segments can also be scoped for hashed-email or MAID-based onboarding.
Can GSDSI build custom segments?▾
Yes. Buyers can define a cohort using geography, lifestyle, event, behavioral, property, or identity attributes. GSDSI sizes the audience, confirms permitted use, and returns a sample or count before production delivery.
How often are segments refreshed?▾
Most specialized segments refresh monthly, with faster cadences available for event-driven triggers such as new movers or intent signals. The refresh SLA is documented in the data license.
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