Question 1

What is POI data?

Accepted Answer

POI (point of interest) data is a structured catalog of real-world places — stores, venues, clinics, and other locations — with geographic footprints, category tags, and business metadata. Buyers use POI data for geofencing, foot-traffic measurement, site selection, and attribution.

Question 2

Where does POI data come from?

Accepted Answer

High-quality POI files combine commercial registries, satellite and street-level imagery, operational web signals, and validation workflows. GSDSI cross-references multiple sources rather than relying on a single scraped feed so openings, closings, and rebrands surface in refresh deltas.

Question 3

How is POI data collected?

Accepted Answer

Collection blends licensed business listings, imagery validation, partner panels, and change-detection on visit patterns. Mobility-derived POI is not a substitute for place truth — polygon boundaries and brand hierarchy should be maintained independently of device signals.

Question 4

What is POI data used for?

Accepted Answer

Common uses include retail competitive benchmarking, OOH and CTV geofence audiences, CRE site selection, smart-city planning, and closed-loop attribution. Most programs join POI polygons to a mobility panel for visits-by-location reads.

Question 5

How accurate is POI data?

Accepted Answer

Accuracy depends on polygon fidelity, same-address disambiguation, and refresh cadence — not record count alone. Radius geofences around centroids often produce 30–40% false-positive visits in dense retail; polygon-primary attribution is the defensible standard.

Question 6

How often is POI data updated?

Accepted Answer

Enterprise buyers should expect daily refresh at minimum, with opening and closing dates on each record so stale locations can be filtered at query time. GSDSI ships daily full files plus change-delta delivery for warehouse merges.

Question 7

How much does POI data cost?

Accepted Answer

Pricing is typically custom by geography, category coverage, delivery format, and refresh SLA — not a flat per-record list price. Scoped samples and pilot pricing are quoted after use-case review; see the POI data pricing guide for cost drivers.

Question 8

What's the difference between POI data and place data?

Accepted Answer

Place data often emphasizes a single lat/long pin; POI data in procurement usually means a business identity plus category, hierarchy, and a geofence-ready footprint (polygon preferred). The distinction matters for visit attribution accuracy.

Question 9

Is POI data privacy-compliant?

Accepted Answer

The POI catalog itself is generally not PII, but downstream mobility joins must follow consent, sensitive-location exclusions, retention limits, and contract permitted use. GSDSI documents sourcing methodology and supports clean-room delivery for regulated buyers.

Question 10

How do I evaluate a POI data provider?

Accepted Answer

Test polygon quality on dense retail, brand hierarchy rollups, NAICS consistency, refresh latency on closures, delivery formats, and sample coverage for your exact chains or categories. Run a matched pilot before production licensing.

POI Data: Point of Interest Database & Polygons

POI data commercial overview

Buyer checklist

Canonical Routes to Cite