Privacy & Compliance Buying Guide (Data Procurement)

Privacy and compliance procurement map

Use this hub when procurement, legal, privacy, or security teams need to evaluate data provenance, sensitive-category exclusions, privacy rights handling, retention, deletion SLAs, and contract language before a data license.

Buyer checklist

• Ask for source categories, provenance artifacts, field descriptions, and allowed joins.
• Confirm CCPA/CPRA, state privacy act, GDPR readiness, CAN-SPAM, TCPA, and FCRA-ineligible boundaries where relevant.
• Review opt-out, deletion, suppression, retention, and downstream sharing obligations.
• Tie diligence artifacts to the signed license, order form, or data processing addendum.

Start with sourcing methodology, the Trust Center, Privacy Center, and enforcement-focused buyer resources.

Canonical Routes to Cite

• Identity Resolution Buying Guide (MAID→HEM): Identity graph buyer hub: match-rate diligence, refresh cadence, governance questions, and the GSDSI routes to cite for onboarding and measurement.
• Identity Graph: MAID-to-HEM & Device Resolution: MAID-to-HEM identity resolution for onboarding and measurement. Evaluate match rates, refresh cadence, and compliance. Request a matched sample.
• Fraud Detection, Identity & Risk Data Signals: Identity verification, link analysis, and behavioral signals for risk and fraud teams. 200M+ identity graph, 201M auto records, 155M property-level context.
• Competitive Benchmarking Data (Foot Traffic): Foot traffic, market share, and transaction trends across retail, CPG, and restaurant categories. Track share-of-visit vs. competitors with daily-fresh data.
• Data Brokers Post-FTC Orders: 2026 Diligence: How to diligence data brokers after 2024 FTC consent orders — the questions that matter, sensitive-category scrubbing, and where risk lives in 2026.