In-market consumer leads for auto, home, life, and health insurance from web-intent and self-reported signals.
Since 2018
Privacy-safe enterprise data
VOSB & SDVOSB
U.S. Veteran-Owned, Service-Disabled
SCC Transfers
EU/UK/CH per privacy policy
GDPR · CCPA · CPRA
Consent-first data sourcing
Overview
A real-time lead flow for consumers in-market for auto, home, life, and health insurance. Derived from GSDSI web-behavior intent, self-reported quote-request signals, and current-carrier indicators where observable. Fits insurance carriers, independent agents, and DTC lead aggregators who need daily flow of qualified prospects with insurance-line context and current-carrier signals rather than generic demographic lists.
Need an API key + JSON sample?
For technical evaluation, we can provide a sample payload, schema notes, and delivery options (S3/SFTP/Snowflake) aligned to your workflow.
A representative slice of the Insurance Leads (Auto / Home / Life / Health) schema. The data dictionary shared during evaluation lists every field with its type, nullability, join keys, and refresh cadence.
Field
What it contains
lead_id
Stable identifier for the insurance lead.
first_name
Consumer first name for permitted marketing use.
last_name
Consumer last name for permitted marketing use.
email
Email address associated with the lead when available.
phone
Phone number associated with the lead when available.
insurance_line
Insurance line being researched, such as auto, home, life, or health.
current_carrier
Current-carrier indicator when observable.
quote_intent
Observed quote-shopping intent classification.
How Insurance Leads Are Compiled
GSDSI's Insurance Leads product fuses web-behavior intent signals (quote-calculator visits, carrier comparison pages, rate-shopping sessions) with self-reported form-fill signals from insurance marketplaces and comparison sites, consumer master data for PII resolution, and, where observable: current-carrier indicators derived from digital signals or modeled cohort analysis. Leads are tagged with the insurance line the prospect is shopping (auto, home, life, or health), geographic location, and a modeled risk band where appropriate data is present. The feed runs in real-time with daily aggregated delivery, so sales teams get next-day lead files covering the full national market.
Common Applications for Insurance Leads
Direct-to-consumer insurance carriers use the flow to run always-on prospecting programs against in-market shoppers, suppressing their existing book to focus acquisition spend on net-new. Independent agents filter by line of business and geography to match leads to their licensed appointments. Insurance-focused lead aggregators ingest the flow as a supplementary supply channel. Marketing-services providers pair the feed with addressable CTV or direct mail to run multi-channel prospect campaigns with consistent audience definitions. All use is for marketing and prospect targeting: the product is not a consumer report and is not used for underwriting or rate-setting decisions.
Insurance lead buyers should evaluate line-of-business specificity, current-carrier indicators, quote-intent recency, TCPA/contactability controls, and whether the feed is clearly scoped away from underwriting or rate-setting.
Segment auto, home, life, and health intent rather than scoring all insurance interest together.
Validate quote-intent recency and current-carrier fields where available.
Confirm TCPA, CAN-SPAM, opt-out, and state privacy handling before activation.
Document that use is marketing/prospecting only, not underwriting or eligibility.
Frequently asked questions about Insurance Leads (Auto / Home / Life / Health)
Which insurance lines are covered?▾
Auto, home, life, and health. Each lead is tagged with the line the prospect is shopping. Custom cuts by line, geography, or modeled risk band are standard.
How are insurance leads compiled?▾
Web-behavior intent signals (quote calculators, carrier comparison pages, rate-shopping sessions), self-reported form-fill signals from insurance marketplaces, consumer master data for PII resolution, and current-carrier indicators where observable are fused into consumer-level lead records.
Is current carrier available?▾
Current-carrier indicators are provided where observable from digital signals or modeled cohort analysis. Coverage is partial, not every lead carries a current-carrier flag, and where present it is a signal rather than a verified contract lookup.
Is this product used for underwriting or rate-setting?▾
No. The product is for marketing and prospect targeting only. It is not a consumer report and must not be used for underwriting, pricing, or adverse-action decisions. Carriers who need bound-policy rating data should source that from their standard underwriting providers.
✓ Opt-Out Request Honored via Global Privacy Control
We use cookies and similar technologies to improve your experience. No marketing cookies are pre-selected. Learn more in our Privacy Policy. Your Privacy Choices.
