What is clickstream data?

Anonymized web-browsing activity from a consented global panel: domain, URL, search query, scroll, dwell, contextual category, and 30+ additional signals per event. Used for intent measurement, competitive-share research, audience modeling, and tickerized alpha signals.

How big is the panel?

Global panel with the deepest density in the United States, Western Europe, Brazil, Mexico, India, and Japan. Daily event volumes are shared during evaluation so buyers can size their use case before signing. Panel composition is documented monthly.

Is the data privacy-safe?

Yes. The panel is consented; identifiers in the feed are panelist-level hashed IDs (not raw cookies or PII). Clean-room delivery is supported. Where regulators require additional documentation (GDPR, CPRA), supplemental sourcing material is provided as part of the MSA.

How does clickstream complement foot-traffic data?

Clickstream measures intent (what someone is researching); foot-traffic measures action (where they actually went). Together they let you build category-level conversion funnels, clickstream cohorts who showed intent, then visited a retail venue, then transacted. The shared identity graph makes the join.

What output formats are supported?

Parquet or JSON-Lines on S3 for analytics, daily delta files via SFTP, and a streaming option for real-time use cases. Pre-aggregated category-level views (intent topics, purchase categories) are also licensable for buyers who don't want the raw event stream.

Global Clickstream & Web Intent Data Feed Daily

Since 2018

Privacy-safe enterprise data

VOSB & SDVOSB

U.S. Veteran-Owned, Service-Disabled

SCC Transfers

EU/UK/CH per privacy policy

GDPR · CCPA · CPRA

Consent-first data sourcing

Overview

Session-level web behavior data capturing pages visited, dwell time, scroll depth, and interaction events across millions of websites. Use this feed to model consumer intent, benchmark web properties against competitors, and analyze content engagement at scale.

Want the buying guide?

If you’re evaluating vendors or writing an RFP, this guide lays out what to ask for (coverage, refresh, governance) and links to the best references.

Alternative data buying guide

Need an API key + JSON sample?

For technical evaluation, we can provide a sample payload, schema notes, and delivery options (S3/SFTP/Snowflake) aligned to your workflow.

Request API key + JSON sample Developer hub

Data Types

URL-level page visits
Session dwell time
Scroll & interaction events
Referral pathways

Delivery Formats

CSVJSONParquet

Key Features

Event-level session data
Category-level taxonomy
Historical lookback available
US & International panels

Sample fields

A representative slice of the Clickstream & Web Intent Data schema. The data dictionary shared during evaluation lists every field with its type, nullability, join keys, and refresh cadence.

Field	What it contains
session_id	Pseudonymous identifier grouping events into a browsing session.
event_timestamp	UTC timestamp for the web interaction.
url	Visited page URL captured by the consented panel.
dwell_seconds	Observed duration of engagement with the page or session.
scroll_depth	Measured depth of the page interaction.
referrer_url	Referring page or domain associated with the visit.
contextual_category	Normalized topic category for the visited content.

How Clickstream Data Is Collected

GSDSI's clickstream data is sourced from opted-in consumer panels and browser-level integrations that capture anonymized web browsing behavior at the session level. Each record includes the URL visited, page category, timestamp, session duration, scroll depth, and referral pathway, giving a granular view of how consumers navigate the web. The data covers both U.S. and international panels, with historical lookback periods going back multiple years. Panel-based methodology keeps things statistically representative, with projection weights available for market-level estimation. All collection complies with applicable privacy regulations including GDPR and CCPA, with documented consent for every panelist.

Common Applications for Clickstream Intelligence

Competitive intelligence teams use clickstream data to benchmark their website's traffic, engagement, and market share against competitors, identifying which domains capture the most consumer attention in a given category. Financial analysts track web engagement trends as leading indicators for public company revenue estimation, watching whether a retailer's digital traffic is speeding up or slowing down ahead of earnings. B2B marketers use URL-level browsing patterns to find companies actively researching specific product categories, powering intent-based account targeting for ABM campaigns. Media planners analyze referral pathways and content consumption patterns to optimize digital media placement, making sure ads appear on sites where target audiences spend the most engaged time.

Industries Using This Product

Real Estate & Site Selection

Data-driven location strategy for smarter investments

Financial Services

Alternative data signals for alpha generation

Advertising & AdTech

Prove ROI from impression to store visit

Travel & Hospitality

Understand traveler behavior from booking to visit

Media & Entertainment

Audience intelligence from screen to venue

How buyers diligence clickstream and intent data

Intent-data procurement hinges on URL/category coverage, bot and low-quality traffic filtering, panel bias, and the recency window that turns browsing behavior into a usable signal for scoring or activation.

Validate URL taxonomy, category mapping, dwell thresholds, and bot/filtering methodology.
Measure coverage on your target domains or account list before buying broad intent claims.
Define recency windows and decay rules for sales scoring, ABM, or market research.
Confirm aggregation thresholds and permitted-use limits for page-level behavioral data.

Request a Quote Sourcing methodology Request a matched sample

Clickstream & Web Intent Data