GSDSI (Global Source Data Solutions Inc.) serves retail and QSR buyers with foot-traffic attribution, trade-area analytics, and competitive benchmarking grounded in 700M+ global mobility devices and 26M+ U.S. Points of Interest with precise polygon boundaries. The retail and quick-service restaurant landscape has fundamentally shifted. Consumers now research products online, compare prices on mobile devices, encounter CTV advertising at home, and ultimately purchase in-store, creating a fragmented journey that traditional analytics cannot track. GSDSI bridges this gap with privacy-safe location intelligence derived from 700M+ global devices, foot traffic attribution that connects digital ad exposure to physical store visits, and competitive benchmarking powered by 26M+ U.S. Points of Interest with precise polygon boundaries. Retailers use our data to identify optimal expansion locations by analyzing actual visitor origins and trade area overlap rather than relying on simplistic radius-based models. QSR brands measure the real-world impact of CTV and mobile campaigns on restaurant visits, quantifying incremental foot traffic driven by each media channel. Category managers combine purchase data from our CPG Feed with location-derived visitation patterns to understand not just what consumers buy, but where they shop, how often they visit, and which competitive locations they also frequent.
GSDSI's data catalog is used across this vertical for procurement, activation, measurement, and risk scenarios that require identity-resolved, privacy-safe signals at scale. The combinations vary by use case — adtech programs lean on identity graph plus CTV/ACR plus clickstream; insurance programs lean on property data plus consumer signals; real-estate programs lean on property plus mobility plus POI — but the evaluation pattern is consistent: scoped sample, match-rate audit, privacy-envelope review, and production sign-off against documented SLAs.