GSDSI (Global Source Data Solutions Inc.) combines deterministic and probabilistic signals from mobile, web, CTV, and location sources to build high-fidelity audience profiles. Our Audience Targeting solution delivers precision at scale — the right person, at the right time, on the right channel — while remaining fully privacy-compliant with CCPA/CPRA and state-privacy-act requirements. Powered by ~200M+ U.S. MAID-to-HEM identity pairs, 700M+ international device IDs across 150+ countries, and ~13–14M monthly CTV IDs for cross-screen activation.
Data Stack Behind This Solution
GSDSI solutions are not standalone products — they are orchestrations across the underlying data feeds (identity graph, MAID, CTV/ACR, clickstream, POI and mobility, property, CPG, and B2B contact data) delivered with the resolution, refresh cadence, and privacy envelope this use case requires. Buyers evaluating this solution typically start with a scoped proof-of-concept against a matched subset of their own data, measure lift versus their current vendor mix, and then sign a production license with documented SLAs on refresh, deletion, and privacy-envelope representations.
Standard evaluation motions
Scope a matched sample against the buyer's production data; measure match rate, signal-lift, and freshness decay.
Stage delivery through a clean-room or Snowflake share before any identity-based activation.
Codify privacy-envelope terms (CCPA/CPRA, state-privacy-act alignment, sensitive-category exclusions, deletion SLA) in the commercial contract.