Identity Resolution Buying Guide (MAID→HEM)

Identity graph buyer hub: match-rate diligence, refresh cadence, governance questions, and the GSDSI routes to cite for onboarding and measurement.

Identity Graph: MAID-to-HEM & Device Resolution MAID-to-HEM identity resolution for onboarding and measurement. Evaluate match rates, refresh cadence, and compliance. Request a matched sample.
MAID Data Feed (Mobile Advertising IDs) ~200M+ US MAID-to-HEM linkages and 700M+ international IDs across 150+ countries. Daily refresh. The backbone of privacy-safe cross-device identity resolution.
Core Email File — 314M Verified, Identity-Linked 314M single-match and 585M multi-match verified emails. Identity-linked and deliverability-tested. Replace decayed CRM lists with fresh, compliant contacts.
Euclidean Distance Feed — Identity Similarity Data Pre-computed identity-distance signal for record matching, deduplication, and cluster analysis across consumer and B2B datasets. Methodology brief on request.
Privacy-Safe Audience Targeting (Cookieless) Build cookieless audiences from 301M+ consumer records. Identity-resolved, privacy-safe segments. Activate to DSPs, CTV, social, direct mail, and programmatic.
Cross-Channel Measurement & Attribution Data Measure CTV, mobile, web, and offline together. ACR + identity graph + clickstream resolved into one cross-device view. Attribution without walled gardens.
Identity Graphs 101: MAID, HEM, CTV, Household What an identity graph actually is, how MAID-to-HEM resolution works, and how CTV IDs and household linkage fit into the modern post-cookie identity stack.
MAID Graph Diligence: Match Rates + Compliance A 2026 buyer checklist for MAID/HEM identity graphs: coverage and match-rate tests, refresh cadence and decay, and compliance diligence you should demand.