GSDSI (Global Source Data Solutions Inc.) licenses ACR viewership from ~13–14M unique CTV IDs per month, with daily feeds of ~15K+ gzipped files delivered across the U.S. smart-TV footprint. Automatic Content Recognition (ACR) captures audio or pixel fingerprints from content displayed on participating smart TVs, covering both live and streamed programming and supporting media measurement, audience segmentation, and cross-channel attribution across CTV, linear TV, and digital touchpoints.
Key Features
Household-level granularity
Daily data refresh
Cross-screen linkage
US & International coverage
Feed Specifications
Record scale: 13–14M unique CTV IDs/month
Coverage: United States
Refresh cadence: Daily (~15K gz files/day)
Delivery formats: Gzipped flat files, S3, SFTP, API via Octopus
Evaluation and Procurement
GSDSI ships every feed with documented provenance, privacy-envelope representations (CCPA/CPRA + state-privacy-act compliance, CAN-SPAM + TCPA where applicable, FCRA-ineligible labeling for consumer-report-adjacent datasets), and delivery-method flexibility (flat-file, S3, SFTP, Snowflake share, or direct API via Octopus DaaS). Buyers typically run a paid pilot against a matched sample before committing to a production license — pilot scope, match-rate targets, and data-residency terms are defined per contract.
Typical buyer motions
Attach an evaluation sample to an existing internal dataset, measure match rate and signal lift versus current production data.
Run a deterministic deduplication + privacy-posture audit before any activation — GSDSI provides the provenance chain on request.
Stage delivery into a clean-room or data-warehouse share before production wiring — GSDSI supports Snowflake secure data share and AWS Data Exchange delivery patterns.
Define refresh SLA, breach-notification window, and deletion SLA explicitly in the commercial contract — GSDSI ships template language on request.