MAID Data Feed (Mobile Advertising IDs)

GSDSI's MAID Feed covers ~200M+ U.S. MAID-to-HEM pairs and 700M+ international devices across 150+ countries, sourced from consent-verified mobile applications and SDK partners. Each Mobile Advertising ID (Apple IDFA / Google GAID) is enriched with app usage patterns, browsing behavior, and IAB-taxonomy-aligned interest signals — built for programmatic activation, audience building, and cross-device identity resolution in privacy-compliant environments.

Key Features

  • 700M+ global device reach
  • Weekly refresh cadence
  • IAB taxonomy alignment
  • Consent-verified sources

Feed Specifications

  • Record scale: ~200M+ US MAID-to-HEM, 700M+ international
  • Coverage: US + 150+ countries
  • Refresh cadence: Daily
  • Delivery formats: CSV, Parquet, S3, SFTP, Snowflake share

Evaluation and Procurement

GSDSI ships every feed with documented provenance, privacy-envelope representations (CCPA/CPRA + state-privacy-act compliance, CAN-SPAM + TCPA where applicable, FCRA-ineligible labeling for consumer-report-adjacent datasets), and delivery-method flexibility (flat-file, S3, SFTP, Snowflake share, or direct API via Octopus DaaS). Buyers typically run a paid pilot against a matched sample before committing to a production license — pilot scope, match-rate targets, and data-residency terms are defined per contract.

Typical buyer motions

  • Attach an evaluation sample to an existing internal dataset, measure match rate and signal lift versus current production data.
  • Run a deterministic deduplication + privacy-posture audit before any activation — GSDSI provides the provenance chain on request.
  • Stage delivery into a clean-room or data-warehouse share before production wiring — GSDSI supports Snowflake secure data share and AWS Data Exchange delivery patterns.
  • Define refresh SLA, breach-notification window, and deletion SLA explicitly in the commercial contract — GSDSI ships template language on request.