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Data Intelligence Solutions for Targeting, Measurement, Risk, and Finance

Ten solution areas spanning audience targeting, CTV attribution, alternative data for finance, fraud detection, and competitive benchmarking, all built on location intelligence and privacy-safe consumer data.

Solution Areas

Each solution combines GSDSI data products with the methodology, joins, and cohort-sizing guidance required to operationalize it. Explore the ten core areas below or browse the product catalog directly.

7 core solution areas, each mapped to GSDSI data products and a buyer-ready evaluation model.

Discuss your needs

Need a vendor comparison?

If you’re writing an RFP or documenting diligence, use the comparison pages as a rubric for pilots, governance, and delivery requirements.

If you’re buying data

Start with a buying guide when you’re documenting diligence, comparing vendors, or building an RFP.

If you’re measuring outcomes

The measurement stack is usually a clean-room join plus a clear windowing/dedupe model, not a single “attribution” feed.

If you’re implementing

Technical evaluators usually need schemas, delivery patterns, and a sample payload to validate joins and field coverage.

Dive Deeper Into GSDSI Solutions

Data Solutions FAQ

Common questions about GSDSI solution scope, onboarding, and methodology. For implementation specifics, get in touch with our solutions team.

What solutions does GSDSI offer beyond raw data?
GSDSI packages its data across ten solution areas: audience targeting, CTV attribution and measurement, B2B prospecting, alternative data for finance, fraud and risk scoring, competitive benchmarking, site selection and trade-area analytics, identity resolution, supply-chain intelligence, and privacy-safe measurement. Each solution combines the underlying data feeds with the methodology, joins, and cohort-sizing guidance needed to operationalize it.
How does location intelligence power audience targeting and measurement?
Location signals from the mobility panel and the POI catalog of 23M+ U.S. POIs with coverage in 150+ countries let marketers build custom visitation audiences (store visitors, competitor visitors, category-event attendees) and measure campaign lift against those same audiences. Closed-loop attribution uses device-level join keys between media exposure (CTV/ACR, MAID) and physical visitation, with minimum-cohort thresholds enforced to protect individual privacy.
Can GSDSI data support alternative data for finance use cases?
Yes. Hedge funds, private equity firms, and corporate strategy teams use GSDSI mobility data, CPG purchase signals, email-receipt graphs, and CTV exposure feeds as alternative data inputs for earnings prediction, channel checks, market-share tracking, and competitive monitoring. Historical depth runs back to 2019 across the core mobility and digital panels, supporting backtesting and event-study analysis.
What CTV attribution capabilities does GSDSI provide?
GSDSI operates a CTV/ACR panel of ~13-14M unique CTV IDs per month with ~15K+ compressed log files per day. Impression-level exposure data joins deterministically to the identity graph for cross-device attribution, and to the mobility panel for physical-world conversion measurement. Use cases include reach and frequency analysis, incremental-lift studies, and household-level cross-screen measurement.
How long does it take to operationalize a GSDSI solution?
Typical timelines: data sample delivered within 2 to 3 business days of scoping call; commercial SOW signed within 2 weeks; production feed live in customer environment (Snowflake, S3, BigQuery, SFTP) within 1 to 2 weeks of SOW. Solution-specific methodology support (custom cohort builds, lift-study design, attribution model tuning) is included in the licensing engagement.

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