Data for Healthcare-Adjacent Marketing & Analytics

HIPAA scope. GSDSI is not a HIPAA Covered Entity or Business Associate and does not handle Protected Health Information as defined under 45 CFR §160.103. Healthcare-adjacent marketing data is derived from non-clinical, consent-verified sources.

Overview

Choose sites for clinics and pharmacies, size trade areas and measure the reach of health campaigns. We do not offer measurement of visits to providers, so the work rests on population, retail and viewing patterns rather than on who goes to a clinic.

GSDSI (Global Source Data Solutions Inc.) supports health systems, retail pharmacy chains and pharma marketers with planning and measurement data that does not track patients. Our mobility data carries sensitive-location exclusions for health-care facilities, in line with the FTC orders that barred location data companies from selling visits to medical facilities and the state laws that restrict geofences drawn around places that provide in-person health care. Health systems and retail clinics use our 23M+ U.S. points of interest, population and foot-traffic data at retail and commercial locations, and trade-area demographics to evaluate new clinic, urgent care and pharmacy sites, see where competitors already operate, and find communities with few nearby providers. Pharma and consumer health brands measure the reach and frequency of direct-to-consumer campaigns with ACR-based CTV viewership, reported at the aggregate level. We do not measure visits to providers, in-store clinics or treatment facilities, and nothing we offer for these uses infers a health condition. Everything we deliver for healthcare buyers is free of protected health information (PHI).

Fast path (pilot)

If you’re evaluating this vertical, start with a matched sample and a success threshold that’s specific to your cohort and geography.

Pilot process →Evaluation checklists →

What to request

Schema + join keys (what you can actually connect to).
Refresh cadence + change control expectations.
Governance: exclusions, retention, deletion SLAs.

Developer hub (schemas & delivery) →

Provenance & compliance

If this use case touches sensitive categories or regulated outcomes, align on permitted uses and enforced exclusions before scaling volume.

Sourcing methodology →Privacy & compliance buying guide →

Challenges We Solve

Choosing locations for new clinics, urgent care centers and pharmacies

Finding communities with few nearby providers, using population and trade-area data

Measuring the reach of DTC pharma and consumer health campaigns without tracking visits to care

Mapping where health systems, retail clinics and pharmacies already operate

How GSDSI Helps

Healthcare Site Selection

Evaluate candidate sites using population density, retail foot traffic, distance to customers and competitor locations.

Trade-Area and Access Planning

Compare population and demographics around existing and planned locations to find communities with few nearby providers.

Campaign Reach Measurement

Measure reach and frequency of DTC and consumer health campaigns with ACR-based CTV viewership, reported in aggregate.

Facility Footprint Benchmarking

Map where health systems, retail clinics and pharmacies operate against the population they serve.

Recommended Data Products

CTV / Smart TV (ACR) Feed

Automatic Content Recognition signals from smart TVs for measurement and cross-channel attribution.

Points of Interest (POI) & Geofencing

Global place intelligence with 23M+ U.S. POIs with coverage in 150+ countries: polygon boundaries, brand hierarchy, NAICS classification, and geofencing for foot traffic analytics and attribution.

Global Mobility/Location Data

Device-level GPS signals and aggregated mobility patterns, with a daily US and Canada feed plus country-specific coverage.

Real Estate Property Data

155M U.S. residential and commercial property records with ownership, valuation, and characteristics.

Ready to get started?

Request a custom quote tailored to your healthcare & pharma data needs.

Request a Quote Talk to an Expert

Frequently asked questions about Healthcare & Pharma

Does GSDSI provide HIPAA-covered PHI?

No. GSDSI is not a HIPAA Covered Entity or Business Associate and does not handle Protected Health Information as defined under 45 CFR §160.103. Healthcare-adjacent marketing data on the public catalog is derived from non-clinical, consent-verified sources, not PHI. Licensed health-adjacent products are scoped under executed data agreements; see the Consumer Health Data Notice.

What healthcare-adjacent use cases are supported?

Patient-population research, condition-segment audience targeting for permitted DTC pharma campaigns, HCP-targeting workflows via partner deliveries, payer audience analysis, market sizing, and clinical-trial recruitment under IRB-approved protocols. Use cases are scoped during contracting.

Can GSDSI support HCP-targeting campaigns?

HCP-targeting datasets and NPI-keyed activation are available through licensed partners. Activation is into HCP-permitted ad platforms and email channels under the partner's HIPAA-aligned infrastructure. Standard delivery is hashed-identifier audiences for the partner's clean room.

What about state-specific healthcare-marketing laws?

GSDSI tracks state-level healthcare-marketing restrictions (e.g., Vermont and Minnesota prescriber-data rules) and applies state-specific delivery and use restrictions. Compliance documentation is provided per delivery, scoped to the buyer's intended use.

Are clean-room workflows supported for healthcare clients?

Yes, and commonly required. AWS Clean Rooms, Snowflake Data Clean Rooms, and InfoSum are supported. Identity-resolution and audience-overlap engagements often run entirely inside the clean-room environment to satisfy minimum-necessary data-handling requirements.

Healthcare & Pharma