Cross-Channel Measurement & Attribution Data

GSDSI (Global Source Data Solutions Inc.) closes the loop between marketing investment and real-world outcomes. Our Cross-Channel Measurement & Attribution solution connects digital and offline campaign exposure across mobile, web, CTV, and in-store interactions to store visits, purchases, and conversions — giving advertisers true ROI measurement across every channel. Built on the Euclidean Feed (deterministic exposure-to-outcome linkage), ~13–14M monthly CTV IDs, and 700M+ global mobility device signals.

Data Stack Behind This Solution

GSDSI solutions are not standalone products — they are orchestrations across the underlying data feeds (identity graph, MAID, CTV/ACR, clickstream, POI and mobility, property, CPG, and B2B contact data) delivered with the resolution, refresh cadence, and privacy envelope this use case requires. Buyers evaluating this solution typically start with a scoped proof-of-concept against a matched subset of their own data, measure lift versus their current vendor mix, and then sign a production license with documented SLAs on refresh, deletion, and privacy-envelope representations.

Standard evaluation motions

  • Scope a matched sample against the buyer's production data; measure match rate, signal-lift, and freshness decay.
  • Stage delivery through a clean-room or Snowflake share before any identity-based activation.
  • Codify privacy-envelope terms (CCPA/CPRA, state-privacy-act alignment, sensitive-category exclusions, deletion SLA) in the commercial contract.
  • Define activation endpoints upfront — DSP seat, CDP, measurement vendor, data-warehouse share — to avoid mid-project re-scoping.