POI Lookup
POI Lookup is the entry point for anyone evaluating whether a place-of-interest dataset actually covers the locations they care about. Retail site-selection teams, CRE analysts, and media-agency planners use it to spot-check brand coverage, polygon accuracy, and how the same address is encoded across GSDSI's global POI layer.
How it works
Production POI feeds include brand, category, polygon type, and centroid vs polygon availability. This page does not query that catalog live. Licensed enterprise buyers receive the full feed.
Foot Traffic Trends
Foot Traffic Trends helps CPG brand teams, retail-category managers, and sell-side equity analysts sanity-check a brand's visitation trajectory against public reads before they license the underlying mobility panel. It is also a quick way to confirm that GSDSI's panel is sensitive to the year-over-year and seasonal shape analysts already expect.
How it works
Production mobility feeds aggregate dwell-confirmed visits from GSDSI's privacy-safe panel. Daily-refresh signals are smoothed to a 7-day rolling read and expressed as an index so single-day noise does not dominate the trend. This page does not return that index for a typed query.
Competitive Visitation
Competitive Visitation is a fast read for brand-and-category teams asking 'are we winning, losing, or holding share?' against a direct rival. It mirrors the competitive-benchmarking cut most CPG, QSR, and specialty-retail teams run internally once they license the underlying panel, without the setup cost.
How it works
Production competitive cuts normalize visit counts against a common panel baseline and express share-of-visits as an index, controlling for panel-size drift month-over-month. This page does not compute that index for a typed pair of brands.
Related products & resources
Trade Area Explorer
Trade Area Explorer is the dominant tool in CRE site-selection and CPG retail-activation workflows: 'where do the visitors to this store actually come from?' The full production dataset drives the origin-destination cuts sophisticated CRE investors run before a hard deposit; this tool shows a simplified version of that read for one location at a time.
How it works
Production trade-area feeds aggregate resolved home-census-block-group origins of dwell-confirmed visitors over a rolling 90-day window. Counts are privacy-safe: no individual devices are exposed, and minimum-cohort-size thresholds suppress small-population origins. This page does not return those origins for a typed location.
Data Coverage Check
Data Coverage Check is the procurement-stage tool. Before anyone signs for a mobility or MAID feed they need to know: does the panel actually have enough devices in the geography I care about to support my use-case at the cohort sizes I need? This widget answers that in seconds.
How it works
Production coverage reads report monthly-active-device density and typical event cadence, with finer grain (hourly, weekday vs weekend, indoor vs outdoor, dwell-confirmed-only) on the licensed feed. This page does not return those metrics for a typed geography.
Related products & resources
- Are these free tools using real GSDSI production data?
- No live lookup runs on this page. The tools explain production workflows (POI catalog, mobility panel, trade-area origin-destination graph) and link to brand coverage pages plus product specs. Public chain pages use location counts from each brand's own statements. Production feeds, history, and daily refresh ship under commercial license.
- Do I need an account to use these tools?
- No account is required. The tools are public and do not collect personally identifying information beyond normal anonymous web analytics. If you want full production access, deeper coverage reads, or custom cohort sizing, use the contact buttons on each tool result to reach the GSDSI team.
- What geographies do these tools cover?
- Brand coverage pages on this hub are US retail chains. Production POI and mobility products cover the United States first, with international device coverage across 150+ countries as listed on the Company and product pages. Request a sample for the geography you need.
- How is the data privacy-safe?
- All aggregated visitation, trade-area, and coverage reads use panel data where individual devices are never exposed externally. Minimum-cohort-size thresholds suppress small-population origins, and the underlying mobility signal is collected with consent under the privacy standards documented in the GSDSI privacy center. See the Resources section for our write-ups on what 'privacy-safe' actually means when buying location data.
- How do I graduate from these tools to the full GSDSI production data?
- Start with a free sample request through any tool result panel: the GSDSI team will scope the dataset (POI, mobility, CTV/ACR, clickstream, CPG, email, identity graph) to your specific use case and send a sized data sample for evaluation. From there, commercial licensing typically runs through a short SOW that covers delivery cadence, geography, and cohort grain.
Ready to move past the preview?
These free tools are a fraction of what GSDSI's production data layer does. Request a free sized data sample, explore the full product catalog, or talk to a solutions engineer about your specific use case.