CTV/ACR Buying Guide for Measurement

CTV/ACR buyer hub: panel stability, calibration, governance questions, and the GSDSI routes to cite for post-cookie measurement and attribution.

CTV / Smart TV ACR Data Feed (Daily) Daily ACR feed from connected and smart TVs. ~13–14M unique CTV IDs/month, ~15K gz files/day. Cross-app, cross-network viewership truth for advertisers.
Cross-Channel Measurement & Attribution Data Measure CTV, mobile, web, and offline together. ACR + identity graph + clickstream resolved into one cross-device view. Attribution without walled gardens.
CTV/ACR 101: What CTV IDs Tell Advertisers A buyer’s guide to ACR data and CTV IDs: what ~13–14M unique CTV IDs/month measure, reach/frequency mechanics, and how to use ACR for incremental attribution.
Programmatic CTV: ACR in DSP Bidding & Measurement How Automatic Content Recognition (ACR) data feeds programmatic CTV — DSP bidding integration, exposure-based measurement, and cross-channel frequency control.