These articles explain where data use stops being ordinary marketing and falls under a specific law, such as the FCRA, the DPPA or state rules on precise location. They set out the permitted purposes, the exclusions a supplier should apply and the contract terms to ask for. They are general information, not legal advice.
A buyer walkthrough of 18 U.S.C. 2721 and 2725 for commercial auto-data evaluation: what counts as DMV personal information, which uses the statute permits, and what source attestation to demand.
, 12 min read
A practical framework for deciding when alternative data enters an FCRA-regulated workflow and how to keep analytics and marketing uses in a documented lane.
, 9 min read
A counsel-oriented checklist for mapping data feeds to FCRA permissible purposes under 15 U.S.C. § 1681: what triggers CRA duties, what stays marketing-only, and the intake questions buyers should ask.
, 12 min read
Which data uses typically stay outside FCRA when no covered decisioning occurs, which gray zones flip the envelope, and the contract language buyers should require for marketing-only lanes.
, 11 min read
A practical checklist for buyers evaluating mobility, POI, and audience data after FTC location-data orders: consent provenance, sensitive-place exclusions, aggregation floors, deletion rights, and permitted-use controls.
, 12 min read
After the 2024 wave of FTC consent orders reshaped the data-broker ecosystem, procurement diligence has a new floor. The specific questions to ask, the sensitive-category scrubbing buyers should verify, and where the residual exposure actually lives in 2026.
, 12 min read
The FCRA line is not a spectrum: it's a hard wall defined by statute and enforced by the CFPB and FTC. What use-cases require an FCRA-covered permissible purpose, what clearly doesn't, and the gray zones that have generated the biggest recent enforcement cases.
, 12 min read
Most mortgage lead files sold in the market are marketed as 'non-FCRA.' That phrase carries real legal weight, and real restrictions on how the data can be used.
, 12 min read
Every data vendor claims to be privacy-safe. But what does that actually mean in practice? A buyer's guide to consent, opt-outs, and Global Privacy Control.
, 12 min read
FTC enforcement against location data brokers shifted procurement: sensitive-place exclusions, consent chains, and deletion now belong in the first diligence packet.
, 12 min read
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