Approx. US locations
~4,600
US stores (Walmart US retail units, excluding Sam's Club), per Walmart Inc. location facts, as of July 31, 2026
Panel refresh
Daily
Signal type
Dwell-confirmed visits
How GSDSI covers Walmart
Walmart is among the highest-footprint brick-and-mortar retailers in the US by store count and visitation volume. GSDSI's daily-refresh mobility panel resolves Walmart and Supercenter locations to distinct polygons, capturing dwell-confirmed visits at format-level granularity (Neighborhood Market vs. Supercenter vs. Walmart store): the signal retail-category teams, CPG brand managers, and sell-side equity analysts use to triangulate same-store traffic.
Typical use cases
- Sell-side analysts tracking WMT visitation ahead of quarterly earnings
- CPG category management: brand promotional reach modeling against in-store traffic
- Competitive visitation benchmarking vs. Target, Costco, Sam's Club
- Retail-media network audience sizing: Walmart Connect reach validation
Underlying GSDSI products and research
Location & Mobility Data Feed: Foot Traffic, O-D
Daily location and mobility data with a US and Canada feed and country-specific coverage. Origin-destination flows, dwell and visit attribution, consent-based.
Enterprise POI Polygons & Geofencing Data Feed
Global POI inventory and geofence-ready polygons for foot-traffic and site selection. Deduped, polygon-quality validated, refreshed on a per-dataset schedule.
CPG Transaction Feed, 71M DAUs, Daily Signals
~71.5M daily active users and ~390M purchase signals/day. Item-level, receipt-linked transactions for CPG brands, agencies, retailers, and equity research.
Alternative Data for Finance (Tickerized Signals)
Tickerized consumer signals for fundamental research and quant strategies. Foot-traffic, card, web-intent, and ACR mapped to public equity tickers. Quant-ready.
Competitive Benchmarking Data (Foot Traffic)
Foot traffic, market share, and transaction trends across retail, CPG, and restaurant categories. Track share-of-visit vs. competitors with daily-fresh data.
CPG Signals in Alt Data: 71M DAUs Explained
What transaction-level CPG signals from a 71M DAU panel actually reveal about brand share, category trends, and private-label shift, and how to use them.
Alternative Data in Equity Research: Buyer Guide
A grounded look at where alternative data adds alpha and where it doesn’t, plus a buyer’s checklist for evaluating tickerized signal vendors before signing.