McDonald's Foot-Traffic & Location Data Coverage

McDonald's visitation, trade-area, and competitive-visitation insights across the US quick-service restaurant category.

How GSDSI covers McDonald's

McDonald's is among the highest-footprint QSR chains in the US, spanning urban, suburban, rural, and highway-exit drive-thru formats. GSDSI's daily-refresh mobility panel captures dwell-confirmed visits with polygon-level precision, enabling analysts to decompose visitation by format, daypart, and regional DMA : signals that drive both equity research and CPG category management.

US locations covered: ~13,500
Panel refresh cadence: Daily
Signal type: Dwell-confirmed visits
Category: Quick-Service Restaurants

Typical use cases

Sell-side equity analysts modeling MCD visitation ahead of quarterly earnings
CPG category managers benchmarking beverage and snack partnerships against in-store traffic
Competitive visitation share vs. Burger King, Wendy's, Chick-fil-A
CRE site selection for drive-thru-heavy retail concepts using QSR cluster signals

Related chains in Quick-Service Restaurants

Burger King: ~7,000 US locations
Wendy's: ~6,000 US locations
Chick-fil-A: ~3,000 US locations
Taco Bell: ~7,000 US locations

Production data access

The summary signals above reflect GSDSI's public preview tier. Production-grade McDonald's visitation data is available under commercial license via SFTP, Snowflake secure share, or AWS Data Exchange. Contact sales for a coverage sample, pilot scope, or full-catalog access.

Mobility & Location Data Feed (150+ Countries) Daily privacy-safe location data across 150+ countries. Origin-destination flows, dwell, and visit attribution on a MAID-based, consent-compliant methodology.
Enterprise POI Polygons & Geofencing Data Feed Global POI inventory and geofence-ready polygons for foot-traffic analytics and site-selection work. Daily-refreshed, deduped, and polygon-quality validated.
Competitive Benchmarking Data (Foot Traffic) Foot traffic, market share, and transaction trends across retail, CPG, and restaurant categories. Track share-of-visit vs. competitors with daily-fresh data.
Alternative Data for Finance (Tickerized Signals) Tickerized consumer signals for fundamental research and quant strategies. Foot-traffic, card, web-intent, and ACR mapped to public equity tickers. Quant-ready.
Geofencing Best Practices: Polygons vs. Radius Why radius geofences over- and under-count store visits, and how polygon geofences fix it, including sample SQL patterns, tuning notes, and POI quality checks.
CPG Signals in Alt Data: 71M DAUs Explained What transaction-level CPG signals from a 71M DAU panel actually reveal about brand share, category trends, and private-label shift, and how to use them.