Approx. US locations
~13,700
US stores (company-operated and franchised), per McDonald's Corporation 2025 Form 10-K, as of December 31, 2025
Panel refresh
Daily
Signal type
Dwell-confirmed visits
How GSDSI covers McDonald's
McDonald's is among the highest-footprint QSR chains in the US, spanning urban, suburban, rural, and highway-exit drive-thru formats. GSDSI's daily-refresh mobility panel captures dwell-confirmed visits with polygon-level precision, enabling analysts to decompose visitation by format, daypart, and regional DMA: signals that drive both equity research and CPG category management.
Typical use cases
- Sell-side equity analysts modeling MCD visitation ahead of quarterly earnings
- CPG category managers benchmarking beverage and snack partnerships against in-store traffic
- Competitive visitation share vs. Burger King, Wendy's, Chick-fil-A
- CRE site selection for drive-thru-heavy retail concepts using QSR cluster signals
Underlying GSDSI products and research
Location & Mobility Data Feed: Foot Traffic, O-D
Daily location and mobility data with a US and Canada feed and country-specific coverage. Origin-destination flows, dwell and visit attribution, consent-based.
Enterprise POI Polygons & Geofencing Data Feed
Global POI inventory and geofence-ready polygons for foot-traffic and site selection. Deduped, polygon-quality validated, refreshed on a per-dataset schedule.
Competitive Benchmarking Data (Foot Traffic)
Foot traffic, market share, and transaction trends across retail, CPG, and restaurant categories. Track share-of-visit vs. competitors with daily-fresh data.
Alternative Data for Finance (Tickerized Signals)
Tickerized consumer signals for fundamental research and quant strategies. Foot-traffic, card, web-intent, and ACR mapped to public equity tickers. Quant-ready.
Geofencing Best Practices: Polygons vs. Radius
Why radius geofences over- and under-count store visits, and how polygon geofences fix it, including sample SQL patterns, tuning notes, and POI quality checks.
CPG Signals in Alt Data: 71M DAUs Explained
What transaction-level CPG signals from a 71M DAU panel actually reveal about brand share, category trends, and private-label shift, and how to use them.