Approx. US locations
~2,600
US stores (supermarkets and multi-department stores across all Kroger banners), per The Kroger Co. Kroger at a Glance, as of our September 23, 2026 check (Kroger publishes no as-of date)
Panel refresh
Daily
Signal type
Dwell-confirmed visits
How GSDSI covers Kroger
Kroger operates a multi-banner grocery footprint (Kroger, Ralphs, Fred Meyer, King Soopers, Harris Teeter, Mariano's, and others). GSDSI's POI catalog resolves stores to polygons with banner-level brand metadata, and the daily-refresh mobility panel captures dwell-confirmed visits: enabling banner decomposition, regional-DMA analysis, and competitive benchmarking that rolls up to the parent.
Typical use cases
- Sell-side analysts tracking KR visitation ahead of quarterly earnings
- Banner-level decomposition: regional comparable-store-sales inference
- Competitive visitation benchmarking vs. Albertsons, Publix, H-E-B
- CPG-vendor category management against in-store traffic and basket-mix signals
Underlying GSDSI products and research
Location & Mobility Data Feed: Foot Traffic, O-D
Daily location and mobility data with a US and Canada feed and country-specific coverage. Origin-destination flows, dwell and visit attribution, consent-based.
Enterprise POI Polygons & Geofencing Data Feed
Global POI inventory and geofence-ready polygons for foot-traffic and site selection. Deduped, polygon-quality validated, refreshed on a per-dataset schedule.
CPG Transaction Feed, 71M DAUs, Daily Signals
~71.5M daily active users and ~390M purchase signals/day. Item-level, receipt-linked transactions for CPG brands, agencies, retailers, and equity research.
Alternative Data for Finance (Tickerized Signals)
Tickerized consumer signals for fundamental research and quant strategies. Foot-traffic, card, web-intent, and ACR mapped to public equity tickers. Quant-ready.
Competitive Benchmarking Data (Foot Traffic)
Foot traffic, market share, and transaction trends across retail, CPG, and restaurant categories. Track share-of-visit vs. competitors with daily-fresh data.
CPG Signals in Alt Data: 71M DAUs Explained
What transaction-level CPG signals from a 71M DAU panel actually reveal about brand share, category trends, and private-label shift, and how to use them.
Alternative Data in Equity Research: Buyer Guide
A grounded look at where alternative data adds alpha and where it doesn’t, plus a buyer’s checklist for evaluating tickerized signal vendors before signing.