Data counts
Every GSDSI count, with its source and date
One place for the size of each dataset: consumer, business, identity, TV, purchases, location, property, and auto. Reviewed 2026-11-12.
People and households
| Dataset | Count | Source and date |
|---|---|---|
| Consumer records | 301M+ US records | Master catalog, Data Asset Catalog, read 2026-11-10 |
| Email records | 314M single-match, 585M multi-match | Master catalog, Data Asset Catalog, read 2026-11-10 |
| Mobile phone records | 141M quality, 340M extended | Master catalog, Data Asset Catalog, read 2026-11-10 |
| Landline phone records | 120.5M quality, 320M extended | Master catalog, Data Asset Catalog, read 2026-11-10 |
Business
| Dataset | Count | Source and date |
|---|---|---|
| B2B contacts, global | 486M+ contacts | Master catalog, Data Asset Catalog, read 2026-11-10 |
| B2B contacts, US | 200M contacts | Master catalog, Data Asset Catalog, read 2026-11-10 |
Identity
| Dataset | Count | Source and date |
|---|---|---|
| US MAID-to-hashed-email feed | ~160M unique MAIDs a day, ~15B observation records a month | Data team methodology v3, August 2026 |
| International MAID-to-hashed-email | 448M+ unique MAIDs a month, 406M+ unique hashed emails a month across 15 markets in monthly feeds; MAID-to-HEM data in 260+ countries | Data team monthly country feeds (per-country uniques summed) and the linkage country table |
| International monthly feeds | 15 markets | Data team delivery note, as of October 2026 |
Media and behavior
| Dataset | Count | Source and date |
|---|---|---|
| CTV IDs, US programmatic feed | ~180M monthly active and ~60M daily active CTV device IDs (not households or viewers) | Data team CTV feed schema sheet, September 2026 |
| Web behavior, one day | ~770M events (repeated events included) and ~79M distinct cookie IDs, across 238 countries | Data team fill-rate workbook, one-day partition 2026-10-12 |
| App usage panel | ~189M monthly devices, primarily US, and 2,700+ audience segments | Data team taxonomy workbook, October 2026 re-cut |
| CPG purchases, item level | ~70M devices and ~390M transaction records on a typical day | Data team 1-day sample, measured 2026-06-23 |
| CPG purchases, basket level | ~17M devices a month | Data team notes, 2026-09-23 and 2026-10-29 |
Place and movement
| Dataset | Count | Source and date |
|---|---|---|
| US and Canada location feed | 8,242,772,358 location signals in one day | Master catalog, day measured 2026-11-02 |
| Global location feed | 15B+ observations a day worldwide (observations, not devices or people) | Data team statements, floor of the figures given 2026-08-06 and 2026-11-09 |
| Global points of interest | 200M+ POIs | Data team POI polygon counts workbook cover line |
| US points of interest | 23M+ POIs | GSDSI POI counts, US row 23,565,493 |
| POI country coverage | 150+ countries | Conservative coverage figure, reviewed 2026-10-01 |
Property and auto
| Dataset | Count | Source and date |
|---|---|---|
| Property records | 155M+ US records | Master catalog, Data Asset Catalog, read 2026-11-10 |
| Vehicle records | 201M US records | Master catalog, Data Asset Catalog, read 2026-11-10 |
Counts describe what GSDSI holds or receives, not what a given license includes. Coverage varies by dataset and market, so ask for a sample and the field dictionary before you license. See the sourcing methodology and pilot process.